Professional Resume
Education
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University of Michigan - B.A. Sport Management
Cumulative GPA: 3.8/4.0
Organizations: Michigan Sport Consulting Group, Sports Business Association, Michigan Women Empowerment in Sports and Entertainment
Experience
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Sports Sponsorship Intern
T-Mobile
Supported planning and activation efforts for MLB All-Star Week and the Little League World Series by developing activation plans, briefing books, event documents and itineraries.
Developed recap decks and documents that aggregated cross functional results for 5 key tentpole events and promotions that were presented to upper management to evaluate activation budgets.
Managed the execution and fulfillment of 3 nation-wide sweepstakes by directing communication with partners and by creating FAQ documents for 15+ prize winners.
Collaborated with agency partners on tactical project executions ÂÂÂÂand managing sponsorship assets.
Michigan Sport Consulting Group
Vice President of Projects
Oversaw 2 client-facing projects per semester (4 project managers and 15-20 analysts) to provide guidance, research input, and manage client communication.
Created organizational tools for project managers to use to delegate work, collect data, and communicate expectations to analysts to increase efficiency and cohesiveness.
Responsible for fostering strong team dynamics as well as managing the improvement of the research analyst’s goals.
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Project Manager
Served as a client liaison and managed a team of 9 research analysts with assisting an NBA Team in cultivating relationships with the younger generation through different marketing strategies and in-arena activations.
Led high-level project research, data analysis, and the creation of client recommendations and deliverables.
Strategic Partnerships Intern
University of Michigan Athletics
Conducted market research and manage partner relations between our multimedia rights holders, sponsors, community partners, and university partners.
Benchmarked and analyzed key quantitative metrics for events, activations, and partner plans.
Assisted in selecting beneficiaries, executing marketing efforts, and other planning operations for the annual Big House 5k which accumulated over 8,500+ race registrations.
Golf Operations Intern
Radrick Farms Golf Course
Implemented a strategic communications calendar to manage all promotional and marketing materials sent out to 1200+ golfers on all social platforms.
Monitored market trends to assist with merchandise ordering and receiving to have consistent product flow.
Executed the logistics of four tournaments with 100+ golfers, including vendor coordination, setting up sponsor signage, and golfer registration and scoring.
Demonstrated flexibility by supporting all staff positions to ensure high-class customer service was always provided.
Marketing Operations Intern
USA Hockey
Work with Marketing Operations Manager to efficiently execute sponsor reads and different in-game promotions.
Orchestrate in-game activities, including selecting guests to participate in promotions and on-ice activities, as well as pre and postgame activities.
Fulfill partnership activations for 10+ companies that include, concourse marketing, tables, and signage.
Proofread PA script and timing sheets that are read throughout the duration of the game.
Brand Representative
Abercrombie & Fitch
Engaged with customers by asking solution-driven questions that result in sales.
Maintained and updated visual and presentation standards throughout the store.
Anticipated store needs, and assisted customers to ensure they are satisfied with their store experience.
Participated as an active team member, and kept managers informed of customer merchandise and business flow issues.